Your hiring practices reflect on your business, and if you are trying to create a positive image around your construction company, you should keep that in mind as you search for talent. Take a look at these tips to help:
1. Focus on local hires.
Whenever possible, allow your project to inject a bit of economic promise into the community by hiring local workers. This helps you avoid the expense of room and board for workers, and it also reflects positively on your business in the community.
2. Hire vets and their family members.
It can be hard for vets to enter the workforce after serving, and by reaching out to this community, you help them. At the same time, you also cast your company in a positive light. In addition, consider making a special effort to hire the partners of deployed military personnel. If their partners cannot get work, it becomes hard for them to serve, and it affects military retention rates. Because of this, Defense Families of Australia encourages private businesses to hire vets.
Business leaders also claim that hiring vets offers businesses a number of strategic advantages. Namely, vets know how to work well in a fast-paced and results-based environment, and they often know how to drive results.
However, hiring vets or other members of social groups that are underrepresented in the workforce can be misconstrued as tokenism. Tokenism is the act of making a symbolic gesture to make your workforce appear more diverse even if it really isn't. To help vets without accidentally engaging in tokenism, review all of your hiring strategies and make sure they are in line with diversity. Also, work closely with a PR and branding expert. That way, if you make announcements to the community about your vet hiring practices, you can ensure that they are worded carefully and articulately so that your true intentions of helping the veteran community is apparent.
3. Find and reward experts.
Experts in the construction industry bring new levels of creativity and innovation to your project. They help to ensure it goes smoothly and exceeds the client's expectations. However, if you want the best in the business, you need to recruit these experts and pay them the wage they deserve.
To help brand your company, promote these individuals. Use your blog, PR releases or other media engagement to talk about their expertise and what they bring to the project. Use similar public relations practices to show the community your other great hiring practices.
4. Focus on employee satisfaction and retention.
Finally, in addition to hiring the right people and paying them for their talents, you need to focus on employee satisfaction and retention. Your employees are part of your brand face. They go into the community and tell other people what it's like to work for you. Treating them well helps you in the long run.
5. Work with a construction hire company to improve your hiring practices.
Need more tips on employment practices that can help your brand? Contact a building and construction labour hire company. These professionals can also help you find staff to hire. Whether you want to focus on vets, experts or any other type of employee, a construction hire company has the connections you need.